Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

By | May 18, 2019

“THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.”

With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.

As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.

This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.

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3 Comments

Anonymous on 05/18/2019 at 07:53.

It’s Beyond the Hero’s Journey Nancy and Patti help leaders understand why even our very best rehearsed and timely communications FLOP! Despite being brief, clear, charming… and even presenting to the right audience, won’t always produce results.Nancy and Patti will force you to look at communication and storytelling in yet another way. These ladies take one beyond the hero’s journey and most importantly give leaders practical advice as to how to improve and better explain “the change” we would like…

Anonymous on 05/18/2019 at 08:01.

Movements Follow a Story Structure Meet my new best friend, “Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.”Really. Start with the 10 case studies—compelling/memorable—guaranteed to keep you off your $1,000 iPhone. Next, the gorgeous fold-out book summary—bound between pages 58 and 59. And the big idea: “Movements follow a story structure.”And here’s the structure—five actions:–Dream (the moment of inspiration)–Leap (the moment of decision)–Fight (the…

Anonymous on 05/18/2019 at 08:18.

Somone suggested that the hard copy is better but i found it comparable to the kindle edition