The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

By | September 10, 2019

“Explores how industry has manipulated our most deep-seated survival instincts.”—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker

The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.
 
While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.
           
Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.
           
With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

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2 Comments

Anonymous on 09/10/2019 at 03:44.

Why It’s Nearly Impossible to Find Contentment Through External Means? I am the editor and founder of the most visited natural health site on the web and had the opportunity to review Dr. Lustig’s book and interview him before it was published. He is perhaps best known for his brilliant research into sugar and obesity. His previous book, “Fat Chance:” was a New York Times Best Seller. Lustig is an emeritus professor of pediatrics in the division of endocrinology at the University of California, San Francisco, and a member of the Institute for Health Policy…

Anonymous on 09/10/2019 at 03:54.

Light bulbs went off on every page The information in this book made a ton of sense, and it instantly opened my eyes to many of my behaviors and many less than ideal qualities of my environment. Not only that, these revelations were instantly actionable. I feel liberated. This is a powerful book: it will point you toward an achievable path to wellness and it will show you what has steered you wrong, why you got steered wrong in the first place, and what you can do about it. I gasped several times as Dr. Lustig unveiled mysteries…